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Research papers

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Ding Yi, Wulf Schlund
November 1, 1996
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Citation

Yi and Schlund (1996a, November 01). Market research in mainland China . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-in-mainland-china-